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Our Story

It was when my family started traveling to Bali over 15 years ago that my mother met a local batik tailor - Erik. They struck up a friendship, and before long they began selling handmade batik pieces in a shop. Now 15 years later, the small operation has grown in Bali, producing individually handmade beachwear. Each piece we create is handmade, this means that no two pieces are the same, and totally unique to the buyer.

"I want to keep the dying art of Batik alive and supply jobs

"I want to keep the dying art of Batik alive and supply jobs for Balinese men that have nothing but this skill."

for Balinese men that have nothing but this skill."

It was when Cloe's family started traveling to Bali over 15 years ago that her mother Juliana met a local tailor - Erik, a single man living in a small village, with dreams and hopes of one day having a wife and a family, and making a regular income to supply for his family by opening a shop.

Juliana began producing clothes with Erik and eventually started selling them to a selection of London stores. Cloe's parents saw the talent behind Erik's work and decided to take a chance on him - They helped him open a shop and ultimately, make his dream come true. Erik is now married with four kids and lives in a beautiful two story house.

Inspired by her parents, Cloe could see how special the pieces were her mother produced together with the tailors in Bali. She got her own samples made on the island and left for Marbella. Without previous appointments, she managed to secure 4 stockists in one weekend and, upon coming back to London, got Heidi Klein to take her on. Her mission was simple - timeless designs and the most beautiful silk chiffon fabrics, ethically combined to create simple, classic pieces.    

Batik began in Bali and by founding Cloe Cassandro, Cloe wanted to keep this dying art alive and supply jobs for the batik men that often have nothing but this skill. To date, she continues working closely with the Bali tailors on her collections and keeps most of her production on the island of Bali. Her business has grown from one batik man and a tailor to 9 batik men and 22 tailors, who all work from their own homes to look after and care for their children whilst they work.

We're constantly in process of becoming more conscious and responsible. As an ethical brand, Cloe Cassandro provides a fair pay and ethical working conditions to all workers. We believe in supporting the local communities, keeping our production exclusively in Bali and carefully selected places, only producing limited edition runs each season. Each of our silk-chiffon pieces is crafted, dyed and printed entirely by hand, keeping out processes as transparent as possible.

Our mission for the next year is to partner up with more ethical businesses and local charities, and by 2020 become a fully sustainable brand.